Drift Coffee
From Meta-only to 5 channels with 18.7K new subscribers
Spend Scaled
8x
Overview
The
Story
Drift Coffee was a Meta-only subscription coffee brand hitting diminishing returns at $20K/month. We expanded them to 5 channels, scaled spend 8x, and acquired 18,700 new subscribers while maintaining profitability.
The Challenge
Complete channel dependency on Meta with no diversification strategy. Subscription business model meant they needed to optimize for long-term value, but were bidding on first-purchase CPA only.
Our Strategy
- 1Built 5-channel architecture: Meta, Google, TikTok, YouTube, and Email retargeting
- 2Implemented subscription-LTV bidding optimizing for projected 12-month customer value
- 3Created channel-native content: lifestyle on Meta, educational on YouTube, trending on TikTok
- 4Launched referral program turning subscribers into acquisition channels
- 5Built automated win-back sequences recovering 23% of churned subscribers
Results
By the Numbers
Spend Scaled
8x
New Subscribers
+18.7K
Blended ROAS
7.0x
Monthly Spend
$160K/mo
Channels Active
5
Subscriber LTV
$287
Transformation
Before & After
Monthly Spend
$160K
Channels
5
Monthly Subscribers
3,100
Subscriber LTV
$287
Churn Rate
8%
Journey
The
Timeline
A step-by-step look at how we achieved these results -- from initial audit to full-scale performance.
“Going from one channel to five felt impossible. Ionix made it feel inevitable. Our subscriber base grew 4x and each one is more valuable than before.”
Jake Morrison
CEO, Drift Coffee
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$47M+
Ad Spend Managed
7.2x
Avg. ROAS
120+
Brands Scaled
93%
Client Retention