Nova Pets
Emotional creative driving 8.1x ROAS and 52% repeat orders
ROAS Achieved
8.1x
Overview
The
Story
Nova Pets had strong product-market fit but couldn't scale profitably beyond $30K/month. Their creative was product-focused, missing the emotional connection that drives pet owner purchasing behavior.
The Challenge
Product-centric creative wasn't resonating. Pet owners buy on emotion, not features. Nova's ads looked like every other pet food brand -- clinical product shots with benefit-focused copy that didn't stand out.
Our Strategy
- 1Shifted creative strategy from product-focused to pet-owner emotion-driven storytelling
- 2Built UGC pipeline with real pet owners sharing genuine transformation stories
- 3Created subscription funnel with pet-specific personalization (breed, age, dietary needs)
- 4Implemented cross-sell and bundle strategies increasing AOV by 40%
- 5Launched win-back campaigns targeting lapsed subscribers with personalized re-engagement
Results
By the Numbers
ROAS
8.1x
Revenue Growth
+930%
CPA Reduction
-65%
Repeat Order Rate
52%
Monthly Revenue
$598K/mo
Subscription Rate
38%
Transformation
Before & After
Monthly Revenue
$598K
ROAS
8.1x
CPA
$18
Repeat Orders
52%
Creative Win Rate
24%
Journey
The
Timeline
A step-by-step look at how we achieved these results -- from initial audit to full-scale performance.
“The shift from product shots to real pet stories was so obvious in hindsight. Ionix saw what we couldn't -- our customers want to feel, not just learn.”
Rachel Kim
Founder, Nova Pets
Readyto
scale?
Get a free, no-obligation audit of your ad accounts. We'll show you exactly where you're leaving money on the table.
$47M+
Ad Spend Managed
7.2x
Avg. ROAS
120+
Brands Scaled
93%
Client Retention