Bloom Botanicals
Navigating restricted categories to achieve 7.4x ROAS
ROAS in Restricted Category
7.4x
Overview
The
Story
CBD advertising is notoriously difficult with platform restrictions and compliance hurdles. Bloom Botanicals was stuck at 1.2x ROAS and constantly getting ads rejected. We built a compliant, scalable system that tripled their performance.
The Challenge
80% ad rejection rate on Meta, zero Google Ads presence due to policy confusion, and a subscription model that wasn't being leveraged for LTV-based bidding. They were leaving massive lifetime value on the table.
Our Strategy
- 1Developed compliance-first creative framework that passed review 95% of the time
- 2Built Google Ads strategy using approved wellness and lifestyle positioning
- 3Implemented LTV-based bidding optimizing for 6-month customer value, not first purchase
- 4Created subscription-focused funnel with trial offers and progressive commitment
- 5Launched email and SMS retention engine reducing reliance on paid acquisition
Results
By the Numbers
ROAS
7.4x
LTV:CAC Ratio
6.1:1
Monthly Revenue
$343K/mo
Subscription Growth
+310%
Ad Approval Rate
95%
Repeat Purchase
64%
Transformation
Before & After
ROAS
7.4x
Ad Approval Rate
95%
Subscription Rate
33%
LTV:CAC
6.1:1
Repeat Purchase Rate
64%
Journey
The
Timeline
A step-by-step look at how we achieved these results -- from initial audit to full-scale performance.
“Other agencies said CBD advertising was impossible. Ionix built a system that not only works but actually thrives within the restrictions.”
Emma Torres
Co-Founder, Bloom Botanicals
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$47M+
Ad Spend Managed
7.2x
Avg. ROAS
120+
Brands Scaled
93%
Client Retention