Summit Outdoors
1,100% revenue growth with 63% lower CPA
ROAS at Scale
8.3x
Overview
The
Story
Summit Outdoors was a small outdoor gear brand spending $28K/month on Meta with an 8% creative win rate and rising CPAs. We systematically rebuilt their creative testing framework and scaled them to $195K/month.
The Challenge
Their creative process was ad hoc -- no testing structure, no iteration framework, and no data-driven insights on what worked. 92% of their creative was failing, and they were scaling losers thinking they were winners.
Our Strategy
- 1Built systematic creative testing framework: hook, body, CTA modular testing at each level
- 2Created adventure lifestyle UGC pipeline with outdoor enthusiasts as creators
- 3Implemented automated creative scoring system ranking ads on 12 performance signals
- 4Launched lookalike expansion strategy starting from high-LTV customer seed lists
- 5Developed seasonal scaling playbook aligned with outdoor activity peaks
Results
By the Numbers
ROAS
8.3x
Revenue Growth
+1,100%
CPA Reduction
-63%
Creative Win Rate
26%
Monthly Spend
$195K/mo
Monthly Revenue
$800K/mo
Transformation
Before & After
Monthly Revenue
$800K
Ad Spend
$195K/mo
ROAS
8.3x
CPA
$20
Creative Win Rate
26%
Journey
The
Timeline
A step-by-step look at how we achieved these results -- from initial audit to full-scale performance.
“The creative testing framework alone changed everything. We went from guessing to knowing exactly what our audience wants to see.”
Tyler Brooks
CEO, Summit Outdoors
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$47M+
Ad Spend Managed
7.2x
Avg. ROAS
120+
Brands Scaled
93%
Client Retention