Pulse Audio
Multi-platform architecture driving $2.4M incremental revenue
ROAS Across Platforms
7.6x
Overview
The
Story
Pulse Audio was Meta-only and hitting a ceiling at $150K/month spend. They needed to diversify but didn't know how to maintain ROAS across new channels. We built a unified multi-platform strategy from scratch.
The Challenge
Meta fatigue was real -- frequency was climbing, CPMs increasing 8% monthly, and audience saturation was evident. But their team had zero experience with Google, TikTok, or YouTube advertising.
Our Strategy
- 1Built channel-specific creative strategies: polished for Meta, native for TikTok, long-form for YouTube
- 2Unified attribution model measuring incrementality per channel rather than last-click
- 3Launched Google Shopping with premium product imagery and review-rich listings
- 4Created TikTok sound-design content leveraging the audio product in ASMR and review formats
- 5Implemented cross-channel frequency capping to prevent ad fatigue
Results
By the Numbers
Blended ROAS
7.6x
Annual Revenue Added
+$4.8M
Channel Mix
4 platforms
Ad Spend
$280K/mo
CPM Reduction
-31%
Audience Reach
3.2x wider
Transformation
Before & After
Channels
4 platforms
Monthly Spend
$280K
Monthly Revenue
$1.01M
Blended ROAS
7.6x
Meta CPM
$12.70
Journey
The
Timeline
A step-by-step look at how we achieved these results -- from initial audit to full-scale performance.
“We were scared to leave Meta. Ionix didn't just diversify our spend -- they showed us that each channel amplifies the others.”
Alex Mercer
Head of Growth, Pulse Audio
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$47M+
Ad Spend Managed
7.2x
Avg. ROAS
120+
Brands Scaled
93%
Client Retention