Haven Furniture
87% more conversions from the same budget
Conversion Rate Lift
+87%
Overview
The
Story
Haven Furniture was spending $200K/month on Google but getting diminishing returns. Their search campaigns were poorly structured, bidding was manual, and landing pages weren't optimized for their high-AOV products.
The Challenge
High average order value ($1,200+) meant long consideration cycles. Their campaigns weren't structured for the furniture buying journey, and their landing pages had a 1.2% conversion rate -- well below industry average.
Our Strategy
- 1Restructured campaigns by buying intent: research, comparison, and purchase-ready segments
- 2Implemented smart bidding with tROAS targets calibrated to each product category's margins
- 3Created category-specific landing pages with room visualization tools and social proof
- 4Built remarketing sequences matched to average 21-day furniture buying cycle
- 5Launched YouTube mid-funnel content targeting home renovation and interior design audiences
Results
By the Numbers
Conversion Rate Lift
+87%
AOV Increase
2.4x
ROAS
7.3x
Revenue Growth
+156%
Same Budget
$200K/mo
Avg Order Value
$2,880
Transformation
Before & After
Conversion Rate
2.24%
Average Order Value
$2,880
Monthly Conversions
312
ROAS
7.3x
Budget
$200K/mo
Journey
The
Timeline
A step-by-step look at how we achieved these results -- from initial audit to full-scale performance.
“Same budget, nearly double the conversions, and customers are buying higher-value pieces. That's not optimization -- that's transformation.”
James Wu
CMO, Haven Furniture
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$47M+
Ad Spend Managed
7.2x
Avg. ROAS
120+
Brands Scaled
93%
Client Retention