Luxe Supplements
From $0 to $90K/month on TikTok with 9.4x ROAS
ROAS on TikTok
9.4x
Overview
The
Story
Luxe Supplements had never run TikTok ads but knew their Gen Z audience lived on the platform. We built their entire TikTok advertising operation from scratch -- creative strategy, UGC pipeline, campaign structure, and attribution.
The Challenge
Zero TikTok presence, no native content library, and no understanding of what works on the platform. Their polished brand aesthetic didn't translate to the raw, authentic content TikTok demands.
Our Strategy
- 1Recruited 8 TikTok-native creators matching their target demographic for authentic UGC
- 2Created content framework: problem-agitate-solve format with trending audio hooks
- 3Built Spark Ads strategy leveraging organic-feeling content with paid amplification
- 4Implemented TikTok-specific attribution with 7-day click, 1-day view windows
- 5Developed rapid iteration cycle: 15 new creatives/week with 48-hour performance gates
Results
By the Numbers
ROAS
9.4x
Monthly Spend
$90K/mo
Monthly Revenue
$459K/mo
New Customers
+14.2K
Cost Per Acquisition
$6.30
Scale Timeline
60 days
Transformation
Before & After
TikTok Revenue
$459K/mo
TikTok ROAS
9.4x
Content Production
15/week
Brand Awareness
+340%
Gen Z Customer Share
47%
Journey
The
Timeline
A step-by-step look at how we achieved these results -- from initial audit to full-scale performance.
“We were terrified of TikTok. Ionix made it our highest-performing channel in 60 days. The UGC pipeline alone was worth the engagement.”
Dr. Lisa Nguyen
Founder, Luxe Supplements
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$47M+
Ad Spend Managed
7.2x
Avg. ROAS
120+
Brands Scaled
93%
Client Retention