Fern & Co
Tripled revenue while cutting acquisition costs by 34%
Monthly Revenue
$480K
Overview
The
Story
Fern & Co was running Google Ads with broad match keywords bleeding budget and a Shopping feed that wasn't optimized. Their $160K/month revenue was plateauing. We implemented precision attribution and systematic creative iteration.
The Challenge
Over 70% of their Google budget was being wasted on non-converting search terms. Their Shopping feed had poor product data quality, and they had zero remarketing strategy in place.
Our Strategy
- 1Complete keyword audit eliminating $40K/month in wasted spend on irrelevant terms
- 2Rebuilt Shopping feed with enhanced product data, custom labels, and profit-based bidding
- 3Implemented tiered remarketing with dynamic creative based on browse behavior
- 4Launched Performance Max campaigns with curated asset groups for each product category
- 5A/B tested landing pages achieving 45% lift in conversion rate
Results
By the Numbers
Monthly Revenue
$480K/mo
CPA Reduction
-34%
ROAS
7.2x
Conversion Rate Lift
+45%
Wasted Spend Cut
-$40K/mo
New Customers
+8.2K/mo
Transformation
Before & After
Monthly Revenue
$480K
CPA
$32
ROAS
7.2x
Conversion Rate
2.8%
Wasted Spend
<$2K/mo
Journey
The
Timeline
A step-by-step look at how we achieved these results -- from initial audit to full-scale performance.
“We had no idea how much money we were burning on bad keywords. Ionix found $40K/month in waste in the first week. The turnaround has been remarkable.”
David Park
Founder, Fern & Co
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$47M+
Ad Spend Managed
7.2x
Avg. ROAS
120+
Brands Scaled
93%
Client Retention