Ridge Athletics
Full-funnel restructure driving 110% revenue growth
Revenue Growth
+110%
Overview
The
Story
Ridge Athletics was spending $320K/month across Meta and Google with a previous agency that couldn't crack a 3x ROAS. Their campaigns were siloed, attribution was broken, and creative was generic. We unified everything under one performance strategy.
The Challenge
Two separate agencies managing Meta and Google meant zero cross-channel strategy. Attribution windows conflicted, audiences overlapped, and creative messaging was inconsistent. They were essentially bidding against themselves.
Our Strategy
- 1Unified Meta and Google under single attribution framework with incrementality testing
- 2Rebuilt Google Shopping feed with AI-optimized titles, descriptions, and product groupings
- 3Launched Meta prospecting with sport-specific creative angles (running, gym, yoga, crossfit)
- 4Implemented server-side tracking for 40% more conversion signals to ad platforms
- 5Created seasonal content calendar aligned with fitness industry buying cycles
Results
By the Numbers
Revenue Growth
+110%
Blended ROAS
7.1x
Monthly Revenue
$2.3M/mo
CPA Reduction
-22%
Ad Spend
$320K/mo
Conversion Rate
4.7%
Transformation
Before & After
Monthly Revenue
$2.3M
Blended ROAS
7.1x
CPA
$28
Conversion Rate
4.7%
Attribution Accuracy
94%
Journey
The
Timeline
A step-by-step look at how we achieved these results -- from initial audit to full-scale performance.
“Having one team that understands both Meta and Google was a game-changer. The cross-channel strategy alone probably saved us $50K/month in wasted overlap.”
Marcus Rivera
VP Growth, Ridge Athletics
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$47M+
Ad Spend Managed
7.2x
Avg. ROAS
120+
Brands Scaled
93%
Client Retention