Elevate Skincare
From niche DTC brand to category leader in 5 months
ROAS Achieved
7.8x
Overview
The
Story
Elevate Skincare came to us spending $15k/month on Meta with stagnant results and a 1.4x ROAS. Their creative was underperforming, audiences were fatigued, and they had no systematic testing framework. We rebuilt everything from the ground up.
The Challenge
Elevate was stuck in a cycle of diminishing returns. Their ad account was bloated with 40+ ad sets, no clear testing structure, and creative that hadn't been refreshed in months. Customer acquisition costs were climbing 15% month-over-month with no end in sight.
Our Strategy
- 1Consolidated account structure from 40+ ad sets to 6 high-signal campaigns
- 2Deployed AI creative engine producing 50+ variations per week with automated winner detection
- 3Built systematic audience expansion framework targeting lookalikes at 1%, 3%, and 5% tiers
- 4Implemented post-purchase survey attribution for true channel-level insights
- 5Created UGC pipeline with 12 creators producing native-feeling testimonial content
Results
By the Numbers
ROAS
7.8x
Monthly Revenue
$1.4M/mo
Ad Spend Scaled
12x
CPA Reduction
-62%
Creative Win Rate
26%
New Customers
+31.4K
Transformation
Before & After
Monthly Ad Spend
$180K
ROAS
7.8x
Monthly Revenue
$1.4M
CPA
$19
Creative Win Rate
26%
Journey
The
Timeline
A step-by-step look at how we achieved these results -- from initial audit to full-scale performance.
“Ionix didn't just scale our ads -- they transformed our entire growth engine. We went from worrying about our next month's revenue to planning our next product launch with confidence.”
Sarah Chen
CEO, Elevate Skincare
Readyto
scale?
Get a free, no-obligation audit of your ad accounts. We'll show you exactly where you're leaving money on the table.
$47M+
Ad Spend Managed
7.2x
Avg. ROAS
120+
Brands Scaled
93%
Client Retention