Lamer
From niche baby brand to category-defining DTC powerhouse in 5 months
Blended ROAS
8.7x
Overview
The
Story
Lamer had a cult following among new parents but couldn't scale past $18K/month in paid media. Their premium pricing ($189+ per carrier) meant long consideration windows and high CPAs. We built a full-funnel system that educated, nurtured, and converted new parents at scale.
The Challenge
Premium baby products face unique challenges: parents research exhaustively before purchasing, the target audience shifts constantly as new parents emerge, and Meta's algorithm struggled with the high AOV. Lamer's previous agency was running generic product ads that ignored the emotional buying journey entirely.
Our Strategy
- 1Built a 3-stage funnel: educational content (TOF) -> UGC social proof (MOF) -> urgency/bundle offers (BOF)
- 2Partnered with 18 mommy bloggers and parenting influencers for authentic UGC at scale
- 3Deployed Google Shopping with custom product titles optimized for parent-specific search queries
- 4Created video-first creative showing real parents in daily scenarios -- airport travel, hiking, grocery runs
- 5Implemented Klaviyo flows with nursery-stage targeting for abandoned cart and post-purchase cross-sell
Results
By the Numbers
Blended ROAS
8.7x
Monthly Revenue
$1.3M/mo
Ad Spend Scaled
8.3x
CPA Reduction
-58%
AOV Increase
+34%
New Customers
+6.9K/mo
Transformation
Before & After
Monthly Ad Spend
$150K
Blended ROAS
8.7x
Monthly Revenue
$1.3M
CPA
$16
AOV
$253
Journey
The
Timeline
A step-by-step look at how we achieved these results -- from initial audit to full-scale performance.
“Ionix understood that selling baby carriers isn't about features -- it's about trust. Their creative captured the emotional moments that make parents click 'buy'. We've never grown this fast.”
Rachel Kim
Co-Founder, Lamer
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$47M+
Ad Spend Managed
7.2x
Avg. ROAS
120+
Brands Scaled
93%
Client Retention