Claro Eyewear
Meta and Google synergy acquiring 27.3K new customers
Monthly Revenue
$660K
Overview
The
Story
Claro Eyewear needed to scale beyond their Meta-only approach. We built a full-funnel Meta and Google Shopping strategy that reduced CPA by 63%, increased AOV by 38%, and acquired 27,300 new customers in 5 months.
The Challenge
Eyewear is highly visual and competitive. Their Meta-only approach was hitting CPM ceilings, and they had zero presence on Google where high-intent eyewear shoppers actively search.
Our Strategy
- 1Launched Google Shopping with lifestyle-first imagery standing out from clinical competitor shots
- 2Built Meta prospecting targeting fashion-forward audiences with style-focused creative
- 3Created virtual try-on ad experiences driving 3x higher engagement than static images
- 4Implemented cross-channel frequency management preventing audience fatigue
- 5Developed bundle and collection strategies increasing AOV from $89 to $123
Results
By the Numbers
Monthly Revenue
$660K/mo
ROAS
7.9x
CPA Reduction
-63%
AOV Increase
+38%
New Customers
+27.3K
Virtual Try-On CTR
4.8%
Transformation
Before & After
Monthly Revenue
$660K
ROAS
7.9x
CPA
$20
AOV
$123
Channels
2 (Meta + Google)
Journey
The
Timeline
A step-by-step look at how we achieved these results -- from initial audit to full-scale performance.
“The virtual try-on ads were a game-changer. Combined with Google Shopping, we're reaching customers at every stage of their buying journey.”
Nina Patel
Head of Digital, Claro Eyewear
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$47M+
Ad Spend Managed
7.2x
Avg. ROAS
120+
Brands Scaled
93%
Client Retention