Bolt Energy
15x spend scaling with 736% ROAS increase on TikTok
ROAS at Scale
9.2x
Overview
The
Story
Bolt Energy's performance drink was a natural fit for TikTok's fitness and energy community. Starting from just $8K/month, we scaled them to $120K/month while more than tripling their ROAS through creator partnerships and native content.
The Challenge
Tiny budget with big ambitions. At $8K/month, they needed to find winning creative fast without the luxury of extensive testing budgets. Every dollar had to count.
Our Strategy
- 1Developed micro-budget testing framework maximizing learnings per dollar spent
- 2Partnered with fitness and lifestyle TikTok creators for authentic, native content
- 3Created before/during/after workout content series showcasing real energy transformations
- 4Built automated creative scoring to kill losers fast and scale winners immediately
- 5Launched subscription-first funnel with TikTok-optimized mobile checkout
Results
By the Numbers
ROAS
9.2x
ROAS Increase
+736%
Spend Scaled
15x
Monthly Spend
$120K/mo
Repeat Purchase
47%
Monthly Revenue
$612K/mo
Transformation
Before & After
Monthly Spend
$120K
ROAS
9.2x
Monthly Revenue
$612K
CPA
$16
Repeat Purchase
47%
Journey
The
Timeline
A step-by-step look at how we achieved these results -- from initial audit to full-scale performance.
“We started with $8K and a dream. Ionix turned that into $120K/month in profitable spend. The systematic approach to testing with limited budget was brilliant.”
Mike Torres
Founder, Bolt Energy
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$47M+
Ad Spend Managed
7.2x
Avg. ROAS
120+
Brands Scaled
93%
Client Retention