Sage Interiors
Google restructure driving 750% revenue growth
Revenue Growth
+750%
Overview
The
Story
Sage Interiors had a beautiful product line but terrible Google Ads performance. Their Shopping feed was unoptimized, Search campaigns were poorly structured, and they had zero remarketing to capture their audience's 30-day buying cycle.
The Challenge
Home decor has a long consideration cycle averaging 30 days. Their campaigns were optimized for immediate conversion, missing 80% of customers who browse multiple times before purchasing.
Our Strategy
- 1Rebuilt Google Shopping with lifestyle imagery, room-context photos, and enhanced descriptions
- 2Created 30-day remarketing sequences with progressively more compelling offers
- 3Launched Pinterest-to-Google attribution tracking the inspiration-to-purchase journey
- 4Implemented broad match + smart bidding for query discovery of new high-intent terms
- 5Built seasonal campaign framework aligned with home renovation and moving cycles
Results
By the Numbers
Revenue Growth
+750%
ROAS
7.1x
Conversion Rate
+195% higher
Spend Scaled
7x
Remarketing Revenue
40% of total
New Keyword Discovery
+340 terms
Transformation
Before & After
Monthly Revenue
$323K
ROAS
7.1x
Conversion Rate
2.4%
Remarketing Revenue
$129K/mo
Shopping CTR
2.6%
Journey
The
Timeline
A step-by-step look at how we achieved these results -- from initial audit to full-scale performance.
“We didn't realize how many customers we were losing in the consideration phase. The remarketing sequences alone doubled our conversion rate.”
Mia Lawson
Marketing Director, Sage Interiors
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$47M+
Ad Spend Managed
7.2x
Avg. ROAS
120+
Brands Scaled
93%
Client Retention