Mello Sleep
TikTok-native content driving 8.4x ROAS and 1,050% growth
TikTok ROAS
8.4x
Overview
The
Story
Mello Sleep's sleep supplement was perfect for TikTok's wellness-obsessed audience, but their previous attempts with repurposed Meta creative failed completely. We built a TikTok-native strategy that made sleep content go viral.
The Challenge
Repurposed polished Meta ads were getting <0.5% CTR on TikTok. The algorithm punished anything that looked like an ad. They needed content that felt native to the platform while still driving conversions.
Our Strategy
- 1Created ASMR-style sleep routine content that felt organic to TikTok's wellness community
- 2Built creator network of sleep and wellness micro-influencers with 10K-100K followers
- 3Developed 'sleep hacks' educational content series driving both organic and paid engagement
- 4Launched Spark Ads strategy amplifying best-performing organic content
- 5Implemented subscription-first landing pages optimized for TikTok's mobile audience
Results
By the Numbers
ROAS
8.4x
Revenue Growth
+1,050%
CPA Reduction
-69%
LTV:CAC Ratio
7.3:1
Monthly Revenue
$672K/mo
Monthly Spend
$140K/mo
Transformation
Before & After
TikTok ROAS
8.4x
Monthly Revenue
$672K
CTR
3.2%
CPA
$20
Organic Views
4.2M/mo
Journey
The
Timeline
A step-by-step look at how we achieved these results -- from initial audit to full-scale performance.
“Our Meta creative was killing us on TikTok. Once Ionix showed us what TikTok-native actually looks like, everything changed. 8.4x ROAS speaks for itself.”
Jordan Ellis
Founder, Mello Sleep
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$47M+
Ad Spend Managed
7.2x
Avg. ROAS
120+
Brands Scaled
93%
Client Retention