StrideTech
Scaling to $1.2M/month through Search and Meta synergy
Monthly Revenue
$1.2M
Overview
The
Story
StrideTech's fitness wearable was growing but their Google and Meta campaigns were competing instead of complementing. We rebuilt their entire paid strategy with a unified full-funnel approach.
The Challenge
Google and Meta were cannibalizing each other's conversions, inflating reported ROAS while actual incremental growth stagnated. No mid-funnel strategy existed for their 14-day average consideration period.
Our Strategy
- 1Implemented incrementality testing to measure true channel contribution
- 2Built consideration-phase strategy with comparison and review content on Google
- 3Created Meta prospecting with tech-enthusiast and fitness-focused creative angles
- 4Launched YouTube product deep-dives targeting high-intent research audiences
- 5Advanced audience segmentation based on product interest and purchase readiness
Results
By the Numbers
Monthly Revenue
$1.2M/mo
ROAS
8.6x
Ad Spend
$280K/mo
Conversion Rate
5.6%
Incremental Revenue
+67%
Channel Efficiency
2.1x improved
Transformation
Before & After
True ROAS
8.6x
Monthly Revenue
$1.2M
Channel Overlap
<3%
Conversion Rate
5.6%
Incremental Growth
+67%
Journey
The
Timeline
A step-by-step look at how we achieved these results -- from initial audit to full-scale performance.
“We thought we had a 5.8x ROAS. Ionix showed us it was actually 3.2x due to overlap. Then they built it to a real 8.6x. That's integrity and skill.”
Kevin Zhao
VP Marketing, StrideTech
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$47M+
Ad Spend Managed
7.2x
Avg. ROAS
120+
Brands Scaled
93%
Client Retention